Armenia has been included in Condé Nast Traveller Middle East’s prestigious list of the 27 best destinations in the world to visit in 2027.
The magazine’s editorial team says that every year it seeks to answer the question of where people should travel in the coming year. To do so, it turns to experienced writers, travel experts and editors working in different countries to put together a guide to the best destinations for the year ahead. The selection process takes months: experts explore and compare suggestions, gradually narrow down the list and assess each destination, looking for new and memorable travel experiences.
Armenia has also made this year’s list. The magazine’s article highlights travel experiences that allow visitors to slow down and build a closer connection between hosts and guests. One example is exploring Armenia’s new hiking trails.
The article also notes that its contributors continue to seek exceptional food and wine experiences. However, this year they favour dishes prepared with locally sourced ingredients and rooted in centuries-old culinary traditions, rather than focusing on restaurants where securing a reservation is difficult.
Armenian Economy Minister Gevorg Papoyan has also addressed the selection. In a Facebook post, he described Armenia’s inclusion on the list as another international recognition of the country’s tourism appeal and potential.
Being featured in an international travel magazine’s selection offers the tourism sector an additional opportunity to present the country not simply as a collection of attractions, but as a destination offering a distinctive experience of its own. Notably, the article focuses on hiking trails, hospitality and local cuisine. These are areas through which Armenia can stand out in the international tourism market.
At the same time, being included in such lists does not automatically mean an increase in tourist arrivals. For that to happen, international interest must be matched by accessible travel options and high-quality service. It is particularly interesting that the magazine’s contributors have highlighted local ingredients and culinary traditions, showing that for modern travellers, a country's appeal extends far beyond its tourist attractions.
